Art Directors, Copywriters, Digital designers, Web developers
Figma, Photoshop, Illustrator
Visual identity, Web design, UI/UX
Gathenhielmska is a historically listed building in Gothenburg, that was built during the 1740s. Gathenhielmska will soon open its doors as a culture house and needs a website and graphical manual for their new business. The website must contain functions such as list of events, booking possibilities, contact form, information about the house and its history, image and film archive.
"We think you have further developed the contribution of Art Director / Copywriter well, and designed a website that combines simplicity, style and function. It is already an inspiring and developed product that we see that we can start using in existing design, and at the same time it has a development potential for future needs."
Gatenhielmska is a place for free cultural latitude. Between these walls you hear the echo of the past, which in turn enrich contemporary innovation. You could say that we are history in process.
Art Director / Copywriter made the preparatory work which our visual design was based on. They set the tonality, positioning and identity – and we as digital designers interpreted their work and further developed it.
We started by drawing the structure of the website. There was a lot of information to process and the customer wanted a complete solution by the end of the project. Therefore, we had to consider both external booking systems and functions such as live streaming, before we could move forward in the process.
It was an exciting challenge to interpret and realise the feeling Gathenhielmska described they wanted to convey. We strived to create a visual identity that is inviting and at the same time tells a story about the historical house. We also strived to meet a broad target group through clear UI/UX design. To our delight, Gathenhielmska were very pleased with the result and selected our contribution as the one, out of twelve groups, best meeting their expectations.
It was the first time we worked together with Art Directors and Copywriters. I have gained new knowledge about the working process and the advantage to work as a team and the important pre-work they provided to support us as Digital Designers. It was also the first time I created a graphical manual, which gave me an insight into some of the visual rules a brand can, or should, relate to. I practiced to be compliant and responsive during this project as the brief changed over time.