Emmishopen

E-commerce | Redesign

Client

Emmishopen (Fictitious project)

Team

Solo

Tools

Sketch, Photoshop, Invision

Role

Web design, Visual identity, Branding, UI/UX

Brief

Redesign an existing e-commerce. Decide if the brand should change its brand position. Improve the website’s navigation, CTAs and UI/UX. The website should be built with modules.

Case summary

The project started at the agency “Grebban”. Focus was to learn what characterises an e-commerce, through theory and practical work. I choose to redesign “Emmishopen”, a webshop for equestrians, which sells everything you could possibly need as an equestrian and horse owner.

Brand position and inspiration

My goal was to give Emmishopen, which I considered to be a low positioned brand, a more exclusive touch. I was inspired by “Hööks” and “Equestrian Stockholm”. Emmishopen as a brand, with my improved redesign, I have now positioned between Hööks and Equestrian Stockholm.

Improvements and changes

Less products shown per side – more space for each product. The start page is now structured with modules consisting of campaigns, products and inspiration. The content in these modules can be exchanged as often as desired. Navigation is improved by a restructured and larger drop down menu, and by implementing breadcrumbs at each category and product. Details and functions such as search, filter, favourite icons, cart icons and CTAs are placed with care, to guide the visitor and to achieve a high conversion rate.
The logo is stripped to better fit the new brand position, and to be less detailed and more adapted to all devices. As result the website is transformed into harmony and elegance. Colors, elements and fonts interweaves and becomes the new Emmishopen.

Emmishopen

E-commerce | Redesign

Client

Emmishopen (Fictitious project)

Team

Solo

Tools

Sketch, Photoshop, Invision

Role

Web design, Visual identity, Branding, UI/UX

Brief

Redesign an existing e-commerce. Decide if the brand should change its brand position. Improve the website’s navigation, CTAs and UI/UX. The website should be built with modules.

Case summary

The project started at the agency “Grebban”. Focus was to learn what characterises an e-commerce, through theory and practical work. I choose to redesign “Emmishopen”, a webshop for equestrians, which sells everything you could possibly need as an equestrian and horse owner.

Brand position and inspiration

My goal was to give Emmishopen, which I considered to be a low positioned brand, a more exclusive touch. I was inspired by “Hööks” and “Equestrian Stockholm”. Emmishopen as a brand, with my improved redesign, I have now positioned between Hööks and Equestrian Stockholm.

Improvements and changes

Less products shown per side – more space for each product. The start page is now structured with modules consisting of campaigns, products and inspiration. The content in these modules can be exchanged as often as desired. Navigation is improved by a restructured and larger drop down menu, and by implementing breadcrumbs at each category and product. Details and functions such as search, filter, favourite icons, cart icons and CTAs are placed with care, to guide the visitor and to achieve a high conversion rate.

The logo is stripped to better fit the new brand position, and to be less detailed and more adapted to all devices.

As result the website is transformed into harmony and elegance. Colors, elements and fonts interweaves and becomes the new Emmishopen.

Prototype in Invision

Original website